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“Coming together is a beginning; keeping together is progress; working together is success.” (Henry Ford)
Mandurah and Peel Tourism Organisation Inc. (MAPTO) and the Visitor Centres in Peel work in strong relationship to promote the Peel Region as a must-visit destination and to increase visitor numbers, length of stay and visitor spending in the region.
There are several opportunities for tourism operators to sell and promote their product directly to visitors.
One key asset is the official tourism website for the Peel Region www.visitpeel.com.au which ties perfectly in with the 'Anytime Adventures' brand and campaign.
The website provides your business and product with the following benefits:
- Prominent display of your business or tourism product
- Integrated Online Booking Facility of your tour experience or accommodation product
- Opportunity to promote Special Offers and Hot Deals prominently on the homepage and to generate revenue for your business
- Huge reach and exposure via fully integrated Media Campaign for the Peel Region across TV, Radio, Online and Print driving traffic to this website
- Continuous search engine optimisation to ensure high ranking of the website in search engines
- Regular content updates by MAPTO to keep the website current
You have the opportunity to contribute to tourism growth in Peel and to directly benefit from participation in the marketing activities offered by MAPTO and the visitor centres.
Destination Image Gallery
Are you looking for some great regional images to help promote your business or the destination?
MAPTO’s image gallery currently houses a collection of more than 500 online images of the Peel Region’s 5 areas Mandurah, Murray, Serpentine/Jarrahdale, Waroona, Boddington.
Do you have high quality images of your product (they can be credited) to share with media, travel trade or MAPTO to use as part of destination marketing efforts and campaigns? Simply email us to find out more about how to submit images of your business.
Anytime Adventures Marketing Campaign
The objectives of the Anytime Adventures Destination Campaign are:
- to introduce the new and unified destination brand for Peel in the domestic tourism market.
- to increase the awareness of Peel as a holiday destination offering lots of natural and accessible adventures.
- to re-educate the Perth market so they have a fresh understanding of what the Peel region offers and why it is a compelling choice for relaxing adventure breaks.
The campaign not only emphasises the outdoor and adventure experiences in Mandurah & the Peel Region, such as mountain biking, bushwalking, four-wheel-driving or kayaking, but also their easy and fast accessibility for everyone in Perth.
‘Anytime Adventures’ incorporates the message of a quick getaway that does not require long drives, expensive fuel bills or flight bookings in order to get out of the rat race to experience something new or adventurous in a natural environment.
MAPTO has been targeting couples aged 25 – 45 wanting a short break without the hassle of extensive pre-planning or long drives.
The campaign incorporates print, TV, radio advertising, digital advertising, social media activities and visitor collateral. The main call to action is the official tourism website www.visitpeel.com.au.
Find more information on www.mapto.com.au/Marketing